Lifespan Respite
Technical Assistance Center

Marketing Respite to Family Caregivers

  • 21 Nov 2013 4:08 PM
    Reply # 1443586 on 1442673
    Anonymous member (Administrator)

    Please see Respite Marketing and Public Awareness materials developed for the Louisiana Lifespan Respite this year, between February and October. Our goal was to increase awareness of respite, but also to use these materials as a way to "gel" a statewide coalition.

    The greatest take-away from our activities this year is how difficult marketing is for respite providers, when the average person contacting them is in crisis. The state coalition provided a great and needed service!

    If you have questions, please contact me or our team leader, Tammy LeBlanc, whose phone number is on the materials.

    cheron brylski
    the brylski company
    www.brylskicompany.com
    new orleans, louisiana
    cbrylski@aol.com

    Last modified: 22 Nov 2013 8:54 AM | Anonymous member (Administrator)
  • 21 Nov 2013 12:26 PM
    Reply # 1443316 on 1442673
    Anonymous member (Administrator)
    Regarding ideas about raising awareness of respite, this article describes a proposal for a Caregiver Corps that might be a way to improve the supply of respite providers and also benefit people across the lifespan. 
    http://www.americanbar.org/publications/bifocal/vol_34/issue_6_august2013/caregiver_corps.html
     
    Shared by
    Miriam Rose, M.Ed.
    Senior Policy Research Analyst
    Katz Policy Institute
    Benjamin Rose Institute on Aging
    E-mail:  mrose@benrose.org
  • 20 Nov 2013 6:51 PM
    Reply # 1442676 on 1442673
    Anonymous member (Administrator)

    Some thoughts on marketing and raising awareness of respite –

    • There is some reluctance to do this in Ohio because there are not the resources to meet the need.
    • Research shows that the general public does not pay attention to awareness-type campaigns unless at that moment it is something they need. So how do we target market to people who need respite at that moment in time?
    • Could we first conduct some research or get an expert to talk with us about how to reach this target population? I don’t think there are many of us with a background in marketing and public awareness campaigns.

    Pat Luchkowsky, Director of Public Affairs
    Easter Seals of Ohio
    Chair, Ohio Respite Coalition

  • 20 Nov 2013 6:48 PM
    Reply # 1442675 on 1442673
    Anonymous member (Administrator)

    We used a Google Ads campaign to direct caregivers to the Take Time Texas website, and information on respite care and caregiver supports within there.  Our campaign was only three months long, but did appear to result in an increase in visits.  The most successful ads were ones that specifically referenced a particular city, i.e. “respite care in Dallas”.  This indicates that people are interested in local information, specific to the place they live.  See final report.

    I think online ads campaigns are a good approach since caregivers do use internet research, and often only have time to look for resources in the afterhours when businesses are closed.

    Joyce Pohlman
    Grants Coordinator
    Access & Intake Division
    Texas Department of Aging and Disability Services
    Joyce.pohlman@dads.state.tx.us

    Last modified: 21 Nov 2013 4:11 PM | Anonymous member (Administrator)
  • 20 Nov 2013 6:47 PM
    Message # 1442673
    Anonymous member (Administrator)

    ARCH is gathering information to help inform next steps in developing respite marketing ideas and strategies. Many of you have already shared marketing materials or themes you may have developed to raise public awareness about respite in your state.  These materials are posted on the Lifespan Respite Tools page at Respite Marketing and Public Awareness  You may also want to review the ARCH Webinar on Marketing Respite to Family Caregivers presented by Alicia Blater with the NC Lifespan Respite Project and their Behavioral Framework for Developing Marketing Messages.

    We would like to continue to gather the latest information about what state Lifespan Respite grantees and partners might be working on related to raising respite public awareness. If you have:

    1) marketing or public awareness materials that you have developed and are willing to share,
    2) new ideas for raising  statewide or national  awareness about respite, and
    3) thoughts or strategies about how to raise funds to promote statewide or national respite awareness campaigns.

     

    Last modified: 22 Nov 2013 8:52 AM | Anonymous member (Administrator)

Lifespan Respite

Technical Assistance and Resource Center

ARCH National Respite Network and Resource Center

(703) 256-2084 | archrespite.org

This project is supported, in part by grant number 90LT0001, from the U.S. Administration for Community Living, Department of Health and Human Services, Washington, D.C. 20201. Grantees undertaking projects under government sponsorship are encouraged to express freely their findings and conclusions. Points of view or opinions do not, therefore, necessarily represent official Administration for Community Living policy.

 

The ARCH National Respite Network and Resource Center is a program of Families and Communities Rising |4220 NC Hwy 55, Suite 330, Durham, NC 27713 | fcrinc.org

 

 

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